Nordic Solar started with a single solar project, which our founder Nikolaj Holtet Hoff had been made aware of. Because Nikolaj had several years of experience in valuing companies, he therefore naturally made a valuation of this solar project.
It turned out to be extremely interesting with a desirable return, where the biggest risk was the public subsidy. Nikolaj therefore chose to pursue the project, both because it was financially interesting, and because he had a great interest in the green transition, especially solar energy.
Nikolaj Holtet Hoff: »I looked at the project and thought the sun was really interesting. After all, we were not, at the time, sure the world would open their eyes to the green energy, especially solar energy. It was a difficult agenda back then, when wind energy was more dominant. I thought it was an exciting challenge that we could profitably invest in other forms of green energy, such as solar energy.«
Nordic Solar was founded in 2010 with the help of a small group of investors, amongst others with the current Deputy Chairman of the Board Marinus Boogert. It was difficult to raise money at first, but during the first few years, we closed more and more projects, that turned out to be good and healthy investments. From here have gained more committed investors and skilled employees who share the values behind Nordic Solar and the belief in solar energy as a good cause and attractive investment.
Nikolaj Holtet Hoff: »The mission for us both then and now is to create a people’s share – where a lot more people get a real opportunity to buy a stock and invest their money in solar energy in the future.«
Creating a people’s stock is not something you can do overnight or in the establishment phase of a company, but it is something that Nordic Solar is in the process of contruction, and something that is being worked towards consistently and purposefully